The gap between knowledge and wisdom is doing. It’s the work. It’s the executing of an idea that gives it life.

How we execute and accomplish things matters. If you climb a mountain to get to the top that’s different then driving there. The result may be the same, but the process makes the experience much different. The experience then changes and drives the story that’s told.

Caring about what you do and how you do work for is like climbing the mountain, it’s harder, it changes the story and the result is a more impactful, useable and effective works.